Photography & video
Show the finished space and the details behind it. We plan content around the projects you have permission to share, from progress photos to walkthroughs and team interviews.
Explore content creation →Based in Perrysburg, Ohio
Marketing for Home Builders & Remodelers in Northwest Ohio.
Help prospective clients see the care that goes into your work. We bring photography, video, social media and advertising together around the projects you want to be known for.
SFM is a member of the HBA of Greater Toledo.
A plan for your next stage
Show your work
Project photography and video that help people understand your craftsmanship.
Reach your market
Content and Meta campaigns built around your service area and project types.
Follow up
A clear path from first inquiry to a conversation with your team.
Start with a conversation about your current marketing, available content, and the work you want more of.
What we can help with
Give your next client a closer look.
Choose the support your business needs. Shoot schedules, deliverables, advertising spend, and follow-up work are defined in your proposal.
Social media management
Turn your project photos and expertise into useful posts. Facebook, Instagram, and LinkedIn can each have a role, depending on whether you're reaching homeowners, referral partners, or commercial clients.
Explore social media management →Meta advertising
Put a clear project story and offer in front of a relevant audience. We plan the creative, review the targeting options available for your campaign, and manage the agreed advertising budget.
Explore our marketing services →Inquiry follow-up & reporting
Give interested buyers a clear next step and help your team respond. We can connect landing pages and follow-up, then review inquiries, booked consultations, and sales outcomes with the records available.
Explore sales funnels →The people behind your marketing
A local team you can get to know.
Sales Funnel Marketing is based in Perrysburg and was founded by Jayson Hines in 2017.
Connected to the local building community
SFM is an HBA of Greater Toledo member, and John has photographed HBA events. That experience is part of our local connection as we develop our work with builders and remodelers.
See our existing photo and video portfolio to get a feel for the team's work. On your consultation, we'll discuss the projects you can share and what a shoot would involve.
View Our Photo & Video PortfolioFrom a local business client
“Since we started working with Jayson and his team, our social media presence has really shot up. Views are up, as is engagement. But those are just window dressing, the real measure of success is the conversions, people who are taking action on our posts and are entering our planning process as a result. I highly recommend!”
Richard Chamberlain, Legacy Law Group
How we start
Build the plan around your business.
Your project mix and capacity guide the work, from the first conversation through reporting.
1
Talk with Jayson
Discuss the work you want, where you build, and how inquiries reach you today.
2
Agree on the scope
Review the services, shoot needs, budget, schedule, and responsibilities in a written proposal.
3
Prepare and launch
Gather approved assets, create the content, and check the inquiry and follow-up path.
4
Review lead quality
Look at which inquiries fit your work and how they progress toward consultations and proposals.
Before we talk
Builder marketing questions, answered.
A home builder marketing agency helps people discover your company, understand your work, and make an inquiry. At SFM, the services can include photography and video, social media management, Meta ads, website improvements, and lead follow-up. We agree on the scope around your project types, service area, and capacity.
Yes. We can plan on-site photography and video in Northwest Ohio, with the schedule and locations agreed in advance. For builders and remodelers, that can include project progress, finished spaces, and interviews with your team. We confirm site access and permissions before a shoot.
Our builder marketing services are available to custom home builders, design-build remodelers, general contractors, and related trades. During the consultation, we discuss the kinds of projects you want, your service area, and whether our services fit your business.
We start with the areas you serve and the projects you want to promote, then review the audience options and advertising requirements for that campaign. The creative and inquiry questions help explain who the service is for. We do not promise that an audience filter identifies someone’s income, home ownership, or readiness to build.
The scope depends on how much content you need, shoot locations and frequency, advertising management, and website or follow-up work. We provide a written proposal that separates service fees from advertising spend and states the schedule and terms before work begins.
Timing depends on your starting point, local demand, budget, offer, and sales process. We agree on early milestones and review inquiries and booked consultations as data becomes available. A website visit or an inquiry is not a signed construction contract, and we do not guarantee a number of projects or a return on ad spend.
Bring your website and social links, the areas you serve, the types of projects you want more of, and any photos or videos you already have permission to use. If you track inquiries or advertising spend, those records help us understand your starting point.
Where we work
Northwest Ohio and Southeast Michigan.
Based in Perrysburg, we work with businesses across the region. We confirm travel, site access, and shoot availability as part of your proposal.
Toledo · Perrysburg · Maumee · Bowling Green · Findlay
Let's talk about your next projects
What would you like
to be known for?
Tell Jayson about your business, the projects you want more of, and where marketing feels stuck. We'll discuss whether SFM is a fit and what a sensible starting point looks like.
No obligation. Scope and terms agreed before work begins.