Your patients are searching for you right now — on Instagram, on Facebook, on Google. If they're finding your competitors instead, that's not a patient problem. That's a marketing problem. And it's exactly what we fix.
Sound familiar?
Your social media is an afterthought. Posts go up when someone remembers — and they don't look anything like your actual brand.
You've tried boosting posts and spent money on ads that generated zero actual bookings.
You know HIPAA matters but aren't sure what content is actually safe to post about your services and results.
That competitor down the road has a polished Instagram, runs ads, posts consistently — and their waiting list is longer than yours.
SFM handles all of it. Strategy, content, ads, video, and reporting — built specifically for healthcare and med spa businesses in Northwest Ohio.
Med spa owners and healthcare practitioners are exceptional at what they do — but social media and digital marketing is a completely different skill set. Here's what we hear from nearly every new client before they work with us.
The people in your zip code who are ready to book a Botox appointment, laser treatment, or wellness consultation are scrolling Instagram and Facebook right now. If your practice doesn't show up with professional, trust-building content, they book with someone who does — and they don't come back.
You know you can't post patient names or identifiable photos without proper consent. But the rules feel murky, and the last thing you want is to post something that creates a compliance issue. So instead, you post nothing — or only the safest, most generic content that doesn't actually attract anyone.
Meta has strict policies around before/after imagery in healthcare and wellness ads. If you don't know the rules, your ads get rejected, your account gets flagged, and your ad spend evaporates with nothing to show for it. Most general agencies don't know these nuances. We do — and we build every campaign around compliant angles that still convert.
A potential patient visits your Instagram and sees the last post was three months ago. What does that say about your practice? In their mind: maybe they're not that busy, maybe they're not that good, maybe I should keep looking. Consistency isn't just a vanity metric — it directly affects whether a stranger trusts you enough to book.
While you're busy providing great patient care, the med spa or clinic down the road is spending money on Meta ads, posting professional Reels, and capturing every new-patient search in your area. The gap between you and them is not skill or quality. It's visibility. We close that gap.
We're not a general marketing agency that dabbles in healthcare. We've built our approach specifically around the compliance requirements, buying behaviors, and content opportunities unique to medical spas, clinics, and health-focused practices.
Every caption, script, and image we create is built around protecting your practice. We never use identifiable patient information, and we work with you to create a content library of consented imagery, educational posts, and service spotlights that build trust without creating risk. You approve everything before it goes live.
We know Meta's healthcare ad policies inside out — from the before/after restrictions to the sensitive health category rules. We build campaigns around compliant creative angles: lifestyle outcomes, educational value, social proof, and service benefits that drive real inquiry volume without policy violations.
Healthcare decisions are deeply personal. Patients choose providers they trust — and video is the fastest way to build that trust at scale. We script, produce, and distribute short-form video that shows the human side of your practice: your team, your environment, patient education, and your philosophy of care.
We don't measure success by follower counts or likes. We measure it by consultations booked, inquiries received, and new patients acquired. Every content decision, every ad campaign, and every piece of video content connects back to the goal that matters most: a full appointment calendar.
We're not a remote agency running generic campaigns. We're based in Perrysburg — we know Toledo, Maumee, Bowling Green, and the surrounding communities. Local market context matters when you're targeting patients in a 10-mile radius. We know how to speak to this community.
You get a direct line to our team — not a ticket queue or an account manager who doesn't know your business. We learn your brand, your voice, your services, and your goals. Then we show up every single month with content, reporting, and strategy that moves the needle.
"The patients who are most likely to spend money on your services are on social media every day. The only question is whether they see you — or they see your competitor."
— Jayson Hines, Founder, Sales Funnel MarketingA focused set of services — each one designed to drive real patient growth. No fluff, no filler. Just the marketing activities that actually fill appointment books for healthcare practices.
Consistent, professional, brand-aligned content across Facebook and Instagram — posted on a strategic schedule so your practice looks active, credible, and worth visiting. We handle everything from strategy and copywriting to scheduling and community management.
Paid advertising campaigns built to generate appointment inquiries, consultation bookings, and new patient leads — with full awareness of Meta's healthcare ad policies. We don't just run ads. We run campaigns that convert.
Short-form video is the highest-performing content type on every major platform. We help healthcare providers create video that feels authentic, builds patient trust, and drives followers to book — without putting you in uncomfortable or non-compliant situations.
You shouldn't have to wonder if your marketing is working. Every month, we deliver a clear, readable report that shows you exactly what happened, what drove results, and what we're doing next. No vanity metrics — only the numbers that connect to patient growth.
Real results from real healthcare and wellness practices in Northwest Ohio and surrounding markets. Every number represents actual patient inquiries, booked consultations, and revenue generated.
This single-location med spa had been boosting posts with zero measurable results. We rebuilt their entire Meta strategy from scratch — new targeting, compliant creative, and a lead form campaign. Within 90 days, their consultation calendar was booked out three weeks. Cost per lead: $18.40.
This chiropractic practice came to us with no social presence and skepticism about whether ads would work for a healthcare provider. We built a trust-first content strategy — patient education Reels, provider videos, and targeted ads. First new patient from ads arrived on day 11.
This practice had a strong reputation locally but almost no online presence. We built a consistent posting schedule with branded Reels, service highlights, and team culture content. In 60 days: 218% follower growth, 12 inbound DM inquiries per week, and 4 new bookings directly attributed to Instagram.
Results vary based on market, budget, service offerings, and campaign duration. These represent outcomes from specific client engagements.
We move fast. From your first conversation with Jayson to live content on your feed, most clients are up and running within 2 weeks.
We learn about your practice, your goals, your current marketing, and your patient demographic. No sales pitch — just an honest conversation about what's possible.
We build a tailored marketing strategy — specific to your services, your local market, and your budget. You see exactly what we'll do and why before we spend a dollar.
We produce your first month of content, set up ad campaigns, and launch. You review and approve everything. Turnaround from approval to live: 48 hours.
Every month we report results, optimize what's working, and build on momentum. Your campaign gets smarter and more efficient over time — so does your cost per new patient.
Yes. We never use patient names, identifiable photos, or protected health information in any content we create. Every piece of content — captions, ad copy, video scripts, and imagery — is reviewed with HIPAA guidelines in mind. We work closely with you to understand the boundaries of your practice and build a content strategy that is both compelling and compliant. You also approve everything before it goes live, so you maintain full control over what represents your practice.
Absolutely. We run Meta ad campaigns for med spas and healthcare practices regularly. We understand Meta's advertising policies around health and wellness — including restrictions on before/after imagery in ads, sensitive health categories, and body image restrictions. We build campaigns around compliant angles: social proof, education, lifestyle outcomes, and direct service promotion. The goal is ads that drive real appointment bookings without triggering policy violations that kill your campaigns.
Paid ads (Meta/Facebook) typically generate measurable inquiry volume within the first 2–4 weeks as we optimize targeting and creative. Organic social media builds momentum over 60–90 days as your brand voice, content consistency, and follower trust develop. Most of our healthcare clients see meaningful growth — new followers, inbound DMs, and booked consultations — within the first 30–60 days of working together. We'll set honest expectations based on your specific situation during the strategy call.
We work with both. Some of our best results have come from solo practitioners — a single-provider med spa, a solo chiropractor, an independent aesthetician — who finally had a consistent, professional online presence that matched the quality of their actual work. You don't need a large team or a massive marketing budget to make social media work. You need the right strategy and a team that shows up for you every month. That's exactly what SFM does.
Most marketing agencies treat healthcare clients like any other business. We don't. We understand that a med spa isn't a restaurant — you can't just post before/after photos of procedures and run any ad you want. We know the nuances: HIPAA mindfulness, Meta's health and wellness advertising policies, the trust-based buying journey your patients go through, and the types of content that actually build credibility in your market. Add in our roots in Northwest Ohio, and you get an agency that knows your community and your industry. Plus, you'll always talk directly to Jayson — not a junior account manager who barely knows your business.
Book a free, no-pressure strategy call with Jayson. We'll review your current online presence, show you exactly where you're leaving patients on the table, and outline a specific plan to fix it — whether you hire us or not.
Or call directly: 419-308-4576