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Our packages start at $850/month. Full-service (strategy + content + ads) typically runs $2,000–$5,000/month for small-to-mid businesses. At SFM, we don't have one-size-fits-all pricing — we build packages around what your business actually needs. Book a free call and we'll tell you exactly what makes sense for your situation.

We offer 6 and 12-month agreements — but we stand behind our work. If you're not seeing results, we have an opt-out clause built in. We keep clients because we get results, not because of fine print.

Depends on your package, but typically: content strategy, original post creation, graphics/video, scheduling, community management (responding to comments/DMs), monthly performance reports, and ad management if applicable. Nothing is outsourced — your account is handled by our team.

Yes — if it's done right. 96% of small businesses use social media marketing. The ones winning locally aren't just posting more, they're posting with strategy. The businesses that say "social media doesn't work" are usually boosting random posts with no targeting and no follow-up system.

Paid ads: you'll see leads within 2–4 weeks if the campaign is set up correctly. Organic growth: expect 90 days before meaningful traction, 6 months before it compounds. Anyone promising overnight organic results is lying. We set realistic expectations from day one and show you the numbers every month.

We've helped clients generate 190+ leads/month, hit 4× ROAS on Meta ads, and grow followings by 200%+ in 60 days. Results depend heavily on your industry, budget, offer, and how long you've been active. We'll give you an honest benchmark on your strategy call. You can also see real client results here.

It depends on your goal. For lead gen: cost per lead, total leads, conversion rate. For brand building: reach, engagement rate, follower growth. For ad campaigns: ROAS, CPM, CTR, cost per result. We don't show you vanity metrics — we show you what's actually moving your business.

In today's ad environment, 2×–3× ROAS is a realistic and healthy baseline for most local service businesses — meaning for every $1 spent on ads, you're generating $2–$3 back in revenue. High-ticket industries like home services and med spas can push 4×–6× with the right offer and creative. Anyone promising 8× or 10× without knowing your business is guessing. We'll give you an honest benchmark for your specific industry on your strategy call.

Not all of them. Facebook and Instagram cover 90% of local business needs — massive reach, strong ad tools, every demographic. LinkedIn is worth it if you're B2B. TikTok is worth testing if your audience is under 40. You don't need to be everywhere. You need to be excellent where your customers actually are.

3–5 times per week on your main platforms is the sweet spot for most local businesses. Consistency beats frequency. Posting 3× a week every week crushes posting 10× a week for two weeks then going quiet for a month. We handle the scheduling so you never have to think about it.

It depends entirely on the platform — and that's exactly how we approach it. Instagram and TikTok reward short-form video: Reels, behind-the-scenes, before/after, real results. Facebook still performs well with a mix of video, carousels, and value-driven posts. LinkedIn favors thought leadership and proof-of-expertise content. We tailor the content format and style to each platform's algorithm — not one-size-fits-all posting. Real, authentic content almost always beats over-produced, stock-photo filler on every platform.

We create everything — copy, graphics, video editing, captions, hashtags. If you want to be involved (and some clients love being in the content), we'll make that happen. Most clients hand it off entirely and check in on the monthly report.

Boosting a post is a blunt instrument — Facebook shows it to more of your existing followers and some lookalikes. Real ad campaigns use Ads Manager: precise audience targeting, custom objectives (leads, purchases, calls), A/B testing, retargeting, and full analytics. Boosting spends your money. Real campaigns invest it. Most businesses wasting money on social media are boosting posts and wondering why nothing converts.

Organic builds trust. Ads drive volume. The businesses winning locally do both. Organic content is what makes a prospect trust you before they call. Ads are what gets them to see you in the first place. You can start with one — but the compounding effect of both together is where the real growth happens.

For local businesses, $500–$1,500/month in ad spend is a reasonable starting point. Enough to generate real data and real leads without overcommitting. We don't take a percentage of your ad spend — that's a conflict of interest. We charge a flat management fee and your ad budget goes 100% to the platforms.

Book a free 30-minute strategy call. We'll look at your current presence, talk about your goals, and tell you exactly what we'd do and what it would cost. No pressure. No sales pitch. Just a straight conversation about whether we're a good fit.

We work with clients across Ohio and remotely nationwide — but our roots are in Northwest Ohio. We know this market. We know what local business owners here are dealing with. If you're in Toledo, Perrysburg, Findlay, Bowling Green, or anywhere in the region, you're getting a team that actually understands your community.

Not an intern. Jayson oversees strategy for every account. Our content team and account manager (Dylan) handle day-to-day execution. You'll have a direct line to us — no ticket system, no account reps you've never met.

Yes. Visit our portfolio page or ask us to walk you through specific client results on your strategy call. We'll show you real numbers from real clients in industries similar to yours.