How Do I Merge Two Facebook Pages?

Short answer: you merge two Facebook pages at facebook.com/pages/merge, and you have to be an admin on both of them. Facebook keeps one page and permanently deletes the other. Your followers, likes, and check-ins move over to the page you keep. Everything else on the page you give up, the posts, the photos, the videos, the reviews, and the username, gets deleted and you can't get it back.

That last sentence is the part people skip. Then they call me two days later asking how to get their reviews back. You can't. So read the rest of this before you click anything.

Why do I have two Facebook pages in the first place?

Almost nobody makes a duplicate page on purpose. It usually happens one of these ways.

An employee made a page years ago and never told anybody. You rebranded or moved and started fresh instead of editing the old one. A previous marketing company set one up under their own account. Or, and this is the sneaky one, Facebook generated an unofficial place page on its own because customers kept checking in at your address. Those auto-generated pages collect reviews and check-ins for years while you have no idea they exist.

Whatever the reason, having two is bad. Your reviews get split, your customers post on the dead one, and Facebook has to guess which page to show people searching for you. That guessing is also why some businesses don't show up in Facebook search at all.

Can I merge any two Facebook pages?

No, and this is where most merge attempts die. Facebook has a short list of requirements and all of them have to be true:

You need to be an admin on both pages, not an editor, not a moderator. The pages have to represent the same real business. The names need to be similar enough that Facebook believes they're the same thing. The categories should match. And if both pages have a physical address listed, those addresses have to match too.

If you're an admin on one page and locked out of the other, you can't merge yet. That's a separate problem to solve first, and I wrote about how Page access works now since Meta moved all of it.

How do I actually merge two Facebook pages?

Log in to the profile that has admin on both pages. Then go to facebook.com/pages/merge. That's the fastest route and it skips a lot of menu hunting.

If you'd rather do it the long way, switch into the page you want to keep, open Settings & privacy, then Settings, then Page setup in the left menu. Find Merge Pages and click View, then Start request.

Facebook will ask you to pick which page you're keeping and which one is getting merged into it. Pick carefully. The one you merge is the one that disappears. Submit the request and you're done on your end.

Some merges go through right away. Others sit in review for a few days while a human or a system looks at them. And if you've got three or four duplicate pages, you can't do them all at once. Merge them in pairs, one at a time, into your main page.

What do I lose when I merge Facebook pages?

Here's the honest accounting.

You keep: followers, page likes, and check-ins from both pages. Those combine onto the page you keep, which is the whole point.

You lose, permanently, from the page being merged: every post, every photo and video, events, the star rating, all the reviews and recommendations, and the username or vanity URL. The page itself is gone from Facebook and there's no undo button.

The reviews are what hurt. If the duplicate page is the one with 60 reviews on it because that's where customers actually found you, merging it away means those 60 reviews evaporate. In that case you may want to keep the page with the reviews and merge your newer one into it instead, then rename and rebuild that page to match your brand. Losing a few recent posts beats losing years of social proof.

Before you submit anything, go into the page you're about to lose and download its content. Page settings has a download option for page information. Screenshot the reviews too, since those don't come back in any export in a form you can repost.

Why does Facebook keep denying my merge request?

This is the most common thing people email me about, and it's almost always one of five things.

The names aren't close enough. If one page says "Miller Roofing" and the other says "Miller Roofing & Exteriors of Toledo LLC," Facebook may not see them as the same business. Edit the names so they clearly match before you try again.

The categories are different. One page is set as a Local Business and the other as a Brand. Line them up.

The addresses conflict. If both pages list a physical location and those locations don't match exactly, the request gets rejected. The workaround people have had luck with is removing the address from both pages, and removing the map too, then submitting the merge and adding the address back to the surviving page afterward.

You're not a full admin on both. Check your role on each page, not just the one you use every day.

Or the request just got auto-denied for no clear reason. It happens more than it should. Fix whatever mismatches you can find, wait a few days, and submit again. Persistence genuinely works here.

What if I'm not an admin of the other page?

Depends who has it.

If it's one of those unofficial pages Facebook created from check-ins, nobody owns it. Go to the page, look for the "Is this your business?" or claim option, and verify you own it. Once you have admin, you can merge it.

If a former employee or an old agency has it, you're asking a person, not a system. Ask nicely first. If that goes nowhere, you can report the page as a duplicate or unauthorized through Facebook's reporting flow, though that path is slow and the outcome is not guaranteed.

Do this before you hit merge

Download the content from the page you're giving up. Screenshot every review on it. Write down its username in case you want that handle on the surviving page. Check whether either page is connected to an ad account, an Instagram account, or a shop, because those connections don't move automatically and you'll be rebuilding them.

Then check your own links. Your website footer, your Google Business Profile, your email signature, your printed material. If any of those point at the page that's about to be deleted, fix them or people will land on nothing.

Merging is one of those jobs that takes ten minutes when it works and three weeks when it doesn't. If you're sitting on duplicate pages, split reviews, and nobody in the office remembers who set what up, that's a normal Tuesday for us. We handle this stuff as part of social media management for local businesses, and it's usually the first thing we clean up before anything else is worth doing.

Common questions

Can I undo a Facebook page merge?
No. A merge is permanent and the page you merged is deleted along with its posts, photos, and reviews. You can contact Facebook support right away and ask, but plan on the answer being no.

Do I lose my followers when I merge two Facebook pages?
No, followers are the thing that does carry over. Likes, followers, and check-ins from both pages combine on the page you keep.

Do reviews transfer when I merge Facebook pages?
No. Reviews, recommendations, and the star rating on the page being merged are deleted. If that page has the reviews you care about, consider keeping it and merging your other page into it instead.

How long does a Facebook page merge take?
Some go through in minutes. Others sit in review for several days. If you've heard nothing after about a week, check that the names, categories, and addresses match and submit the request again.

What if the duplicate page has more followers than my main page?
You can keep either one. Since followers combine either way, base the decision on which page has the content, reviews, and username you'd rather not lose.

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